Case study · Website redesign

NoRightAngle

NoRightAngle is a two-maker furniture design and fabrication shop in Tallahassee, Florida, building heirloom pieces from American hardwoods, much of it milled and dried by hand. Their work lived on a plain personal web page. The redesign keeps their own words and gives them the setting the furniture deserves.

Shown here with the shop’s permission.

The NoRightAngle home page: the shop name in large serif letters over a photo of a long hardwood table in the workshop — The home page opens on the shop’s own work, not a stock photo.

Things we have built: category filters above cards for a parameterized bench, a glider bench, and a kitchen stool — Every piece by category, with a tap to see it larger.

From our trees to your table: three steps with photos of the sawmill, the greenhouse solar kiln, and logs on a trailer — Where the wood comes from, in three steps.

What the redesign does

Faithful to their words
Every description comes from the shop’s original page, only cleaned up for spelling. Nothing was invented to sound better.
The work up front
Pieces are grouped into stools and benches, tables, cabinets and casework, an escape trailer, and pine coffins. A visitor filters by kind and taps any photo to see it full size.
The story behind the wood
The site shows what sets the shop apart: logs milled on their own trailer sawmill, boards dried in a greenhouse turned solar kiln, and walnut, cherry, and oak from family land.
Hand tools and a CNC mill
The shop section explains how a hand-built prototype becomes a design in CAD and is cut on a 4-by-8-foot CNC mill, so a one-off piece can be repeated.
A brand drawn from the furniture
Hexagonal stools, angled legs, and 120-degree bracing gave the shop its name, and the design picks up the same angles, warm woods, and a classic serif type.
Ready for phones
The long single page reads cleanly on a phone, with the menu folded away and every photo sized for a small screen.